Sunday, 2 February 2014

Art Of The Title Research

http://www.artofthetitle.com/title/sita-sings-the-blues/

Whilst the opening sequence is starting off and the title of the producers or production companies are occurring, the font and the style is extremely simplistic. The writing consists of plain white text with the font being "arial". As the opening sequence carries on we get a sense of what the style of the film or programme maybe about as it has many Asian connotations eg. the distinctive clothing. There then seems to be some sort of explosion where the title is hidden behind the explosion as we get a slight image of what the title may look like. As the explosion disappears the image of the title appears in very typical Asian style writing eg. with the line connecting all the letters at the top and the swirling of the longer letters. The colour of the writing is white as the background is black which makes it stand out even more. As the title drifts closer to the camera it becomes more clear that the colour of the title changes from white to a bright blue. The title then drifts closer and closer to the camera angle which then leads the title to disappear. After this the same procedure occurs with the cast and the actors on preview. They appear to be initially white but as they come more closer they become bright blue which then leads the title to disappear. By having the title in the bright blue colour it relates to the context of the title "Sita Sings The Blues" which then provides a strong connotation for the audience. By also having the style of the writing in an Asian form assists the audience to understand exactly what the film maybe about and to give some brief knowledge about the background of the film / programme. The music also coincides and reaffirms the Asian style of the film / programme.



http://www.artofthetitle.com/title/300/


Straight away it starts off with the director in a very simplistic font with the background being black and the writing in the distinctive red colour as there is also a form of splatter of blood. There is then an image change from the black background to a form of a violent war scene with people dying or getting killed. The opening credits of the director, producer, production companies then carry on with this same format, red coloured writing, blood splattered and an image of a war scene between each name. As the opening sequence comes to an end the title "300" appears in a different form of font. The title writing seems to be written via actual blood itself. By having the writing in a red colour it signifies war, death and blood very symbolically. This would then mean that a lot of people were killed and it seemed to be a very gory task for the soldiers to uphold. The way in which the blood splaterring was presented in every image was portrayed gave the sense that all the people that was stated on the opening sequence had been stated to have died or past away in the war. This then informs us as the audience that  a lot of people had died whether it be intentionally or non intentionally. The music strong coincides with the style of the film as the music has many aspects of what war in those times may sound like eg. the swords, horses, men calling for help.



http://www.artofthetitle.com/title/casino/


We straight away see the text of the producers, directors, editors, production companies etc portrayed on a black background with old American style 1980's font. A small section of the film  beings to play whilst having a voiceover giving a few ideas of what the rest of the film may consider. There then seems to be some form on explosion which then captivates the audience and leaving them on a cliff hanger and leaving them to think what might happen next. The name of the actors appear on the screen with the same font as they initially had before they showed a small section of the film. Whilst the names of the actors are on screen there is a man flying in slow motion of just his silhouette to show the continuity from the explosion that had just occurred. Once the silhouette has disappearred the title had appeared and the background had changed to a red colour with the aspect of flashing white lights. By having the font in the old American style it provides the audience some aspect of where this film maybe set in or might have some correlation about it. By having the background change when the title appears it gives the audience a form of contrast and to help them gain more attention about what the film is called and how the background could have a major influence on what the film maybe about. The music has a major sense of juxtaposition as it is clear that an explosion has just happened meaning that someone is either dead or is severely hurt. However, the music has the aspect of opera which is seen to be a tranquil and peaceful style of music which is not the atmosphere of what this opening sequence consists of.

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